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Food trucks seek road to success

The Butcher’s Son owners aim to expand, gain access to more areas and shake corporate image

Dallas Business Journal by Steven R. Thompson, Staff Writer

Date: Friday, January 20, 2012, 5:00am CST

  • DRIVEN OWNERS: Jon Wagner and Dain Pool, co-founders of Georgia-based Two Trucks LLC, launched The Butcher’s Son in October. Coming to the Dallas market specifically to open a food truck was a deliberate decision Two Trucks made: “If we wanted to be a leader in the industry and we went to L.A., we’d be just another gourmet food truck,” Pool said. “In Dallas, there was an opportunity.”

    DRIVEN OWNERS: Jon Wagner and Dain Pool, co-founders of Georgia-based Two Trucks LLC, launched The Butcher’s Son in October. Coming to the Dallas market specifically to open a food truck was a deliberate decision Two Trucks made: “If we wanted to be a leader in the industry and we went to L.A., we’d be just another gourmet food truck,” Pool said. “In Dallas, there was an opportunity.”

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